AI mirror installation in Paris

We install interactive AI mirrors across Paris, from a couture house on Avenue Montaigne to a champagne maison turning a townhouse into an experience for three days. The mirror, the content and the installation come from one supplier. Nobody has to coordinate an editor and an integrator and hope the two meet.

The short version. Paris is where we installed for Armani and for Veuve Clicquot. Live AI try-on at 25 fps, running on the machine beside the screen rather than on a server. Software from 8,000 EUR, hardware 1,000 to 5,000 EUR on top. Free pilot, two to four weeks to go live.

What we install in Paris

The AR mirror is the entry point: a visitor sees themselves transformed, live, and leaves with the photos. The AI mirror pushes it further with generative effects on the camera feed, which is what beauty and fragrance counters ask for. Virtual try-on for fashion retail lets someone put on a garment without a fitting room. And interactive walls cover the larger formats for museums and exhibitions.

Why Paris takes longer to plan than Milan

The administrative layer is the real difference. Streets in the centre fall under heritage rules, and if your building sits in a protected perimeter, anything fixed to a facade or a listed interior needs a declaration. That does not usually block the project. It changes the schedule, because the file has to be prepared before anyone drills.

Delivery is its own problem. Rue Saint-Honoré, Avenue Montaigne and the streets around the Palais Garnier were not drawn for a 7.5-tonne truck, and many buildings have a shared courtyard with a narrow entry and no lift. We measure the door, the stairwell and the turning circle before the crate leaves Belgium. More than once the answer has been a smaller screen, and that conversation is better had in the quote than on the pavement.

Add the security layer. High jewellery and luxury flagships often have a private security protocol, a delivery window and an escort requirement. Our technicians need to be declared in advance. It is routine, but it is not improvised on the morning.

What a Paris project looks like

For Armani in Paris, the brief was discretion. The mirror had to read as part of the interior, which means the structure, the lighting and the screen are treated as one object rather than a screen bolted to a wall. For Veuve Clicquot, the installation was an experience in a townhouse, with the mirror as one moment inside a visit rather than the whole thing. Different jobs, same underlying question: what should the visitor remember when they walk out.

Paris also has the calendar. Paris Retail Week in September, VivaTech in June, Maison & Objet twice a year. Stand builds are the most compressed projects we take: a mirror that has to be live on an opening morning, with a demo the sales team has rehearsed.

Who buys this in Paris

Luxury and fashion houses running flagships or pop-ups. Beauty and fragrance brands testing a shade without opening a tester. Museums and cultural institutions adding an interactive room to a temporary exhibition. Agencies producing a brand activation who need the technical side handled. And retail groups who want the deployment managed end to end, including transport, structure, camera and commissioning.

Not on the list: weddings, birthdays, private events. We work B2B only.

Cost and timeline in Paris

Heritage paperwork, a restricted delivery window or a bespoke structure will move the date, not the software price. We quote the hardware separately because the space decides it.

See the mirror running

Both clips are our own hardware and our own software, filmed on site. No render, no post-production overlay.

Questions from Paris clients

Does the interface work in French? Yes, and it can run French and English side by side, which is what most flagships on the tourist routes end up wanting.

Can you work inside a listed building? Yes, with a mounting approach that avoids the protected fabric where possible. We ask for photographs of the wall and the floor before quoting.

What about the data? The AI runs locally. Photos go to the visitor by QR. Any email capture is opt-in, and nothing is stored without a reason.

How long does removal take? A temporary build comes down in a few hours. Permanent ones are designed to be serviced in place.

Do you handle the security declaration? We provide the names and paperwork your security team needs. The declaration itself stays with you.

Talk to us about your Paris installation

Send the address, a photo of the room and the date you need it live. We will come back with what fits, what the building will make difficult, and a quote that separates software from hardware. The pilot is free.