AI mirror installation in Singapore

We have not installed a mirror in Singapore yet. What we do have is a clear view of how a first project there would run, and the honest version is that Singapore is the easiest city in Asia to ship into and the most demanding to get approved inside a mall.

The short version. We build and commission in Singapore on request, with a local partner for support. Software from 8,000 EUR, hardware 1,000 to 5,000 EUR on top. Free pilot, four to six weeks including Safety Mark registration.

What we would install in Singapore

AI mirrors for beauty and luxury retail on Orchard Road. Virtual try-on for fashion, which suits a market where floor space is the most expensive input. AR photo booths for events and activations. And AR mirrors for hotel lobbies and exhibitions.

The hard part is not customs, it is the mall

Singapore is a logistics hub, and shipping there is the least of the problems. Port handling is fast, the documentation is clear, and English is the working language throughout. What slows a project down is the building.

The major malls on Orchard Road are managed by REITs with their own design review, their own approved contractor list, and their own rules about what can be mounted, how it is powered, and when work can happen. A unit that would take a morning to install in Antwerp can sit in a design review for three weeks in Singapore, not because anyone is difficult but because the process exists and applies to everyone.

Mall works are usually done outside trading hours. That means nights, and it means the crew is booked for a specific window rather than a specific day. Add the fire code requirements for anything with a screen in a public concourse and you have a project where the technical build is the short task.

Certification is the second gate: electrical equipment needs the Safety Mark, and anything that transmits needs the radio equipment registration. Both are routine, both take time, and neither is something to discover in the final week.

Heat, humidity and very cold air

Singapore is hot and humid all year, and its interiors are aggressively air-conditioned. That combination produces a specific failure: condensation on any surface that is colder than the room it enters. A unit moved from a hot loading bay into a cold mall is a unit with water on its optics unless it is allowed to equalise first.

Operating humidity also matters over months rather than days. Connectors, seals and lens coatings all age faster in constant high humidity, and the maintenance interval for a Singapore installation is shorter than for one in Milan. We build that into the support agreement rather than discovering it when the image goes soft.

Electrical supply is 230 volts on Type G sockets, the UK pattern. Our European units keep their voltage and change their plugs, which is the simple version of the problem.

Four languages, one default

English is the working language and the safe default for an interface in Singapore. Mandarin, Malay and Tamil are all official, and a campaign aimed at a specific community can carry its own language on top. The mistake is to build a vague international English and call it localisation. Singaporean English in a retail context has a register of its own, and the copy should reflect the market rather than a default from Europe.

Who asks us about Singapore

Luxury and beauty brands with a flagship or a counter on Orchard Road. Regional retail groups evaluating one site before a South East Asia rollout. Event producers and agencies, particularly around the Formula 1 weekend that shuts the centre of the city. Hotel groups wanting something in a lobby. Brands already installed with us elsewhere that want the next site to match.

B2B only. No weddings, no private parties, no consumer rentals.

Cost and timeline

Mall design review and night works sit outside that range because they depend on the landlord. We list them separately so the first invoice is not the surprise.

See the mirror running

Filmed on site, our own hardware and our own software. No render, no post-production overlay.

Questions we get about Singapore

Do you have a team in Singapore? We travel for installs and work with a local partner for first-line support. We do not claim an office we do not have.

Can you handle the mall approval? We prepare the technical submission and work with the landlord’s process. We cannot shortcut it, and any supplier who says they can is a risk.

Does it work without internet? Yes, the AI runs locally. In a mall with restricted network access that is the more reliable arrangement.

Can one unit cover a regional rollout? Yes. Build once, replicate the configuration. Ask for a rollout price rather than a second project price.

How do we start? With a free pilot and a video call, then a site survey before the mall submission. The pilot tells you whether the experience fits your customers; the survey tells you what the building will allow.

Let’s talk about your Singapore project

Tell us the mall, the unit and the date. We will tell you what the landlord’s process will add and what certification requires. The pilot is free.