Magic Mirror

A Magic Mirror is an augmented reality screen that transforms your reflection in real time. It sees you, tracks your movement, and overlays digital content on your image at 25 frames per second, so it behaves like a real mirror. Step in front of it and you can try on a historical costume, become a character, or play a game with your own body. That is the experience Mirror Experience has built its name on.

Note: this is not the open-source home dashboard of the same name. This is a professional installation designed for public spaces, built to run all day, every day, in museums, theme parks, retail stores and events.

Key takeaways

Real-time rendering at 25 fps, no waiting, no post-processing.

Use cases: historical costume try-on, queue entertainment, virtual try-on for brands, event activations.

Public pricing from 8,000 EUR for events, 20,000 EUR for permanent installations, with a free pilot. The hardware adds between 1,000 and 5,000 EUR on top, depending on the screen size and the structure. The 8,000 EUR figure covers the software layer. The screen, camera hardware, transport and installation are quoted per project, because the format changes with every store.

What is a Magic Mirror?

A Magic Mirror is a large vertical screen with cameras and software that understand what your body is doing. It tracks your face, hands and posture, then renders effects over your reflection in real time. The result is a mirror that lets you try on things you do not own: a crown, a knight’s armor, a designer dress, a movie character’s outfit.

The animated AI avatar is what makes it feel alive. The avatar welcomes visitors, proposes costumes, guides them through the experience, and invites them to take a photo. In crowded spaces, it acts like a friendly host rather than a passive screen.

How Magic Mirror technology works

The system runs on computer vision and local rendering. Cameras capture the visitor, pose estimation tracks the skeleton, and the software overlays the costume or effect with correct alignment. Everything processes on site, so there is no cloud round trip and no visible latency. Content is managed remotely, so museums and parks can push new costumes or seasonal effects to every screen without a technician on location.

Magic Mirror for museums and theme parks

Museums use it for costume try-on: visitors wear the collection’s most fragile garments virtually, without touching them. The experience extends the visit, creates shareable content, and brings younger audiences in. Theme parks use it in queues, where it turns waiting time into play, and in souvenir shops, where the printed photo becomes a revenue line. Deployments in Belgium, France, Italy, the US and Asia have covered museums, parks, malls and events.

Magic Mirror for brands and events

Brands use the mirror as a virtual fitting room for clothes, accessories and make-up, with effects built around their products. Event organisers use it as the highlight that draws a crowd and produces content guests share on social media. The shareable loop, photo or video by QR code, email capture and reward for sharing, turns every visitor into an ambassador.

Magic Mirror price

An event Magic Mirror costs around 8,000 EUR. A permanent installation with a 75-inch vertical screen, ideal for full-body transformation, costs around 20,000 EUR. The pilot is free and deployment takes about three weeks.

Frequently asked questions

Is the Magic Mirror different from an AI photo booth?

Yes. A photo booth captures and processes, with a 15 to 20 second wait. The Magic Mirror renders live at 25 frames per second. Visitors see themselves transform as they move, which changes the experience completely.

Can we create custom costumes?

Yes. Costumes are created from photographs or 3D models of your actual pieces, products or characters, and can be updated remotely.

How much does it cost?

From 8,000 EUR for events, 20,000 EUR for permanent installations. The pilot is free.

How long does it take to deploy?

About three weeks for a standard installation, including hardware, content and training.

Plug and play: no IT project required

A common fear with interactive technology is the project itself. A Mirror Experience deployment is not a software development program. We ship a ready unit, install it on site, and hand over a working system: no custom code, no development phase, no dependency on an internal technical team. Most installations go live in two to four weeks, and a free pilot lets you test the experience on your own content before committing.

The system runs on our industrial AR Box driving professional-grade screens, or connects to displays you already own. If your team can use a tablet, your team can run this mirror. Content updates are handled remotely, so changing a collection, a costume or a seasonal campaign never requires a technician on site.

Photo booth, social sharing and lead capture included

The mirror is not only a display. It captures the visit, sends the photo or video to the visitor by QR code, prints a souvenir copy when needed, and collects opt-in contact details so your team can follow up. Visitors share their result on Instagram or TikTok, which turns a single installation into organic reach well beyond the room. Every interaction feeds a dashboard you can read without a data analyst.

Classic AR mirror or real-time AI: what actually changes

First-generation AR mirrors overlay a flat image on a live camera feed. They are fast, but fabric never behaves like fabric: draping, folds and lighting stay untouched, which is exactly why the result can look digital. Mirror Experience runs generative AI on the live video itself, so the garment reacts to movement, light and body shape in real time, at 25 frames per second, on a true mirror experience rather than a delayed render.